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After living a change process, which includes a new shareholder, Touratech Spain begins a new stage whose first objective is complete the digitization process and enhance the training and advice of its clients.
Happich GmbH, new owner of the company, a specialist in the automotive world, has opted to keep Touratech, partly thanks to the alliance with BMW Motorrad.
Optimistic before the new times, Touratech was present at the last fair Live the Moto of Madrid, where visitors could see four motorcycles equipped with all “Made For Adventure” accessories Of the brand.
During the three days that the fair lasted, Alessandra Brito, Director of Operations of Touratech Spain, assures that they felt the support of the people: “We were surprised by the number of motorcycle fans who came to the stand to meet us, ask us about the future of the company and touch the products of the brand”.
After being taken over by the new investor, Touratech Spain has received a major injection of personnel, in addition to having enough stock to supply its customers and a new catalog, which has been refined to focus manufacturing and innovation efforts on what they consider most important.
In addition, thanks to having a larger workforce, they can offer a more personalized treatment so much in physical stores What through its website. A medium that they want to promote with their digitization process.
The German accessories brand faces the changes with optimism, as stated by Alessandra Brito: “It’s amazing how a complicated situation like last year could have become such an exciting starting point.”.
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